Let’s face it. Mobile TV hasn’t exactly turned out to be the revolutionary wireless service the industry expected it to. Except for Qualcomm’s MediaFLO unit the multicast and broadcast mobile TV operators never materialized.
Description:
Unicast TV providers such as MobiTV have achieved limited success over the operators’ 3G networks, but we’re still far away from a world in which everyone has a TV phone the way everyone has camera phones, music phones and Web-enabled phones. So where have we gone wrong? Are TV and video ultimately unsuitable applications for wireless, or have we not yet found the right content or determined to right business models to offer it in a compelling way?
Nielsen IAG communications sector senior vice president Roger Entner and Telephony Magazine Senior Editor Kevin Fitchard will attempt that question and many more about the business of mobile TV in a Webcast November 11th.
Among the topics discussed will be:
The current mobile TV and video services in the market, and which ones work and don’t work
The differences between the unicast and multicast/broadcast methods for distributing video content as well as the differences between on-demand versus live streaming content
An exploration of what content makes good mobile content: Do customers want to see the exact same thing they get at home? Do they want long-form or short-form content? Should mobile TV an entirely different content category or should it be repurposed content from other media?
The costs associated with delivering that content to customers: Do carriers have to build a whole new network to offer mobile TV? Can they spare the capacity on their current networks to offer TV to the masses?
Who pays? Will customers pay steep monthly subscription fees or will advertising foot the bill?
Other forms of video: will video-on-demand services gain prominence? What will be the role of user generated video?
