| 6/4/08 - Caribou Coffee Company Inc. (Nasdaq: CBOU) announced that it now offers completely free wireless fidelity (WiFi) Internet access service for its customers in more than 80 percent of its stores across the United States. Through a partnership with Wandering WiFi, Caribou Coffee is the largest company-owned coffeehouse operator to offer customers a completely free WiFi service.
After completing consumer research, the company decided to improve the free-with-a-minimum-purchase WiFi program that was launched in 2006. Now, only a simple registration is needed for first time users with no purchase or company credit card usage required.
Senior Vice President of Marketing Kathy Hollenhorst said, "Caribou Coffee is proud to offer totally free WiFi service as a way to provide an excellent experience to our customers. Our mission is 'an experience that makes the day better.' In addition to a comfortable environment and superior coffee, simplifying our WiFi program is a way for us to provide that experience. Now, whether you're connecting with friends or business associates in person or online, Caribou Coffee is the perfect place."
Caribou Coffee continues to partner with Wandering WiFi for this service due to Wandering WiFi's focus on a comprehensive solution with end-user customer support and a Caribou Coffee-branded experience. "Caribou Coffee continues to focus on opportunities to improve the overall user experience," said John Marshall, CEO of Wandering WiFi. "As more customers have WiFi enabled devices such as iPhones, or cell phones with integrated WiFi, simplifying the registration process becomes one more customer-focused differentiator."
"By offering connectivity without the complicated hassle of a lengthy login or credit card process, Caribou Coffee understands the convenience desired by its customers," said Marshall. "While connected, customers can feel safe in this state-of-the-art secure environment."
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